Beyond Expectations

Some opportunities arise just once a year, and this month’s special issue (in print and online at nitesh_bp.rodpub.com)—featuring Corporate Profiles from many of the leading suppliers in the industry—is testament to the fact that they have realized its tremendous value in years past and wanted to ensure their presence in the 2014 edition. Every year, interest increases in this section, and this year’s participants went even beyond our expectations, with a record number of 70 companies detailing their corporate capabilities to Beauty Packaging’s 10,500+ BPA audited circulation (with a strong pass-along readership as well). Our web site receives over 65,000 page views a month.

In addition to its print and online reach, this issue is distributed at all major industry events throughout the year, including Luxe Pack NY and Monaco; HBA, Cosmoprof Bologna and Las Vegas; MakeUp in NY and Paris; and NJPEC meetings. So not only is the Corporate Profiles issue a chance to tell your detailed story to tens of thousands, this year-long annual industry reference provides a huge bang for the buck!

This issue also includes our usual in-depth, staff-written feature stories, as we focus on Airless Solutions, Turnkey Services and Personal Care.

More and more, consumers concerned with formula protection and getting every last drop out of their precious solutions are looking for Airless Packages, which suppliers are making more affordable—and more attractive—than ever before.

With increasing regulations, globalization of products and short timeframes, Turnkey Services have made one-stop shopping an ever-growing solution for brands to launch products quickly and efficiently.

Personal Care products are on the rise, thanks to an uptick in sun care, body care and men’s market SKUs. Materials, decorative techniques and dispensing methods are all lending new excitement to these growing and dynamic categories.

As you reference this issue in the months ahead, remember that Beauty Packaging’s publisher Jay Gorga and I hope the rest of the year takes you beyond your expectations!

Jamie Matusow
j[email protected]